Selecting the right keywords and placing these in the most appropriate sentences matters the most if your wish your site to rank top on search engines. Organic and increased traffic is a good sign for any website and it is essential for the search engine optimization. Keywords help you connect with the right audience and the target market.
Why keyword research?
Keyword research helps you to connect with your targeted audience/customers. Your content research reaches those types of people who are searching similar information or content on the web using Google search engine. An optimized content with the correct usage of keywords makes it possible to market, promote, and increase lead generation on your website. There are many other reasons why best SEO Company choose keyword for their SEO tool.
Keywords being one of the most essential SEO factors, let us look at some of the key areas on how to select the right keyword for you SEO:
- Relate yourself to the customer:
Put yourself in the shoes of the customer and seek what he seeks, feel what he feels, and decide what he decides. For instance, if you need something to find on Google, what words will you put as a customer. Those may be the most common keywords that you may use in your article.
- Learn how to compete:
List down all your competitors and the websites that you believe are in similar business as yours. Take a closer look at the keywords entered by them. Check their content and website Meta tags, SEO main word, etc. This will help you broaden your keyword search and pick the most relevant ones to your site.
- Use the long tail keyword:
Do you know what a long tail keyword is? These are combination of three to five keywords used with other words or phrases. Long tail keywords help you to boast your search volumes and attract more traffic which is purely organic. These are less competitive and simple to understand.
- Keyword research tools:
If everything still looks so confusing to you, it would be best to make use of some essential keyword research tools. Plenty of features come along such as in the Google AdWord Keyword Tool that helps you to research your targeted and apt keywords. Such tools also support greatly in gathering the data, understanding keyword volume, competitors’ keywords, and more…
- Understand the data:
After you have chosen the keywords, most of us use it and forget about it. We never look back and check if those keywords generated any sort of advantage to us. Monitoring these and analysing the results would help to a great extent. Download the report and check what was the traffic generated with the usage of keywords entered by you.
Keywords can be used on various online documents such as blogs, websites, social media posts, and more… The more apt you are with your keywords, the better for your website. There are plentiful of SEO strategies available online that you may take a look at.